Domino's has a new ad campaign that pulls the curtain aside on food styling, along with a customer photo contest:
"How many times have you wondered why the products you buy don't look as good in person as they do in TV ads?" said Russell Weiner, Domino's Pizza chief marketing officer. "That's because most of the time companies use artificial techniques to make their products look better than they do when served to you in person."
Domino's said the real food photos are part of its "transparency" campaign with customers, which kicked off last year with the introduction of an overhauled pizza in response to negative comments from its guests.
Their recent revamping of their product line is pretty good, though I still prefer my own...
The Foolin' Behind Cheese Pullin'
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Dang, yer ad campaign link has a mailto: tag in it. No worky.
HI !!
xo, Biggles
Oops, sorry. Linky fixee.
Hi yerownself, Biggles!!!
they always play pic tricks in the ad's. cheap tricks!
Hey mang,
Doing okay here, some weeks are better than others. Smoked some pork spares yesterday, so it's going to be a great week! Still not much time for cooking, but that's okay. Hope all well out there!
xo, Biggles
Tried out the pizza on Monday, total failure. I ordered the thin crust and it was a 3 thumbs down, horrible. Although the philly cheesesteak sandwich was totally edible. Last night, ordered the regular crust and it was just fine for a delivery pizza and the boys gave 9 thumbs up for their garlic bread. I took a few pictures, we'll see.
xo, Biggles