How can they kill a classic?
The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10. Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
Classic what, I have no freaking idea. Did anyone ever even try one?
I ain't never had a Zima.
I was always a Riunite girl.
Or Mateus.
Or Gallo: "No wine before its time."
THOSE? Classics.
Oh, and Boone's Farm Tickled Pink. Ahhh. Those were the days.
It had such a freaky name it put me off immediately.