the pragmatic chef

Changes in fatitude, changes in attitude?

| 2 Comments

A new series of "flavor modulators" might make a Diet Coke drinking, broccoli eater out of you yet:

Healthy, sugar-free, low-salt foods that taste as good as their fattening, additive-ridden alternatives could soon be on sale - thanks to research into chemicals that trick our brain into believing we are eating the 'bad' things we crave.

Two companies in the United States have won new patents on ways to convince the brain we are consuming foods that are far sweeter or saltier than they actually are. The firms are working with Cadburys and Coca-Cola to create healthy yet appealing products.

I think they're going to have a tough time convincing the general public, and me, that this latest "better living through chemistry" attempt is something we'll want to spend money on. I could be wrong, though, what do you think?

2 Comments

I just cut the bottom of my foot. I put a little Survival Spice and some Neosporin. My foot is throbbin. I thought your spice was all healing. I will have to miss the Olympics this year!

Ouch. Maybe you should wrap it in that bacon you just made!

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