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February 9, 2006
Lucy would be proud...
This is a really cool idea:
A winemaking revolution has started on the West Coast as more than 200 customers of Crushpad can now pour a glass of wine perfectly matched to their palate because they were able to work with Crushpad to choose a vineyard and make their own wine no matter where they live. Crushpad is opening up 2006 grape source allocations this month so that even more wine aficionados can sign up to become "citizen winemakers." The winery is also readying MyCrushpad 2.0, its online "virtual winemaking" site that enables customers from around the world to participate in the process without physically being at the winery.
You can choose your grapes and the way the wine is made, and follow the progress online. You can do as little as a barrel, which is about 25 cases. I'm sure it's pricey, but it would be uber-hip to have your own custom blend. I could drink 25 cases a year, I think, but I'm not sure how my liver would hold out.
Lucy would dig it, I think. A nice glass of Cabernet with a shot of Vitameatavegamin would be a great way to finish the day...
Posted by The Pragmatic Chef at February 9, 2006 9:29 AM
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