Peroni.... smooth. And the beer's good.

In another imported beer-related story, I think this is a smart move (h/t Fark):

Free beer while shopping -- it's a new idea launched in Atlanta.

While shoppers browse $150 jeans at the Bill Hallman Boutique in Virginia-Highlands, they can sip an imported beer from Italy.

Sounds like what might be expected in an upscale designer clothing store. There's plenty of foot traffic in the Virginia-Highlands neighborhood. Good exposure for the store, good exposure for the beer.

I like this idea, and we're going to see more of this cross-marketing in the next few years. It's a good way to keep men in the stores while their significant other is shopping, and it's a terrific way to get a window shopper into the store.

Plus, Peroni is good stuff. It's definitely my beer of choice when in Italy, though as far as major brands go, I like the Moretti dark as well.