This article has me thinking this morning about the visual appeal of the pragmatic chef™ and the Desert Island Foods™.com sites:
In just a brief one-twentieth of a second -- less than half the time it takes to blink -- people make aesthetic judgments that influence the rest of their experience with an Internet site.The study was published in the latest issue of the Behavior and Information Technology journal. The author said the findings had powerful implications for the field of Web site design.
While this doesn't surprise me, it has reinforced the need to step back every so often and take an honest look at what we're doing, and on the way readers, current and potential customers evaluate us.
So, what do you think? We're working on a customer survey, but for now any honest feedback is appreciated. Please post it in the comments, email me, or use our private Contact form. If you want to comment on anything beyond the look of the websites too, products, pricing, shipping, that would be great.
Thanks, I really appreciate it. I might even send out a few tins of Survival Spice™, our 2006 Scovie Award winning barbecue rub, to thank you for your time!
I think desert island foods looks nice. It clearly wasn't put together by a noodle, there's nice balance. When you going to get your new spice tin out? Don't you have one in the wings some where's? If I had ot nitpick, I'd say more content.
As far as the pragmatic chef blog? The logo and blog haven't quite come together yet. I'm not feeling your personality coming through. I realize the logo is your fridge, or something? Stainless can be so cold and food is so full of love and warmth.
I'm not saying use the same layout as DI, nope. Gotta keepem' separated (some song comes to mind, Offspring?), at least in design anyways.
FEh, why the HELL are you asking us anyways? What do we know? You're the chef guy with a pool!
Don't torture yourself too much about site design. I'd like to do something with MH, but don't have the skillset and my sister is just too damned busy. So, it is what it is.
What's for dinner?
Good stuff, Dr. B, thanks!
I'm pretty happy with the DIF site, by content do you mean more products? Working on that, I had a meeting with the sales rep of my spice seller so I can work towards a production version of the next product.
I don't want the blog to look exactly like the main DIF site, but I have to make it easier for people to go from the blog to the site. I'm going to put a better recipe section on the TPC site, so the back and forth has to be a bit more seamless. I'm totally against doing a hard sell, but if someone is interested in purchasing, I need to make it easy for them..
Dinner? Hadn't gotten there yet, still working. Probably grill up some chicken, taters and brocolli. I have to cook more, it's making me crazy. Running a business is fun, but I really dig cooking great stuff and posting it. I'm not doing enough of that.
No, you're not. More please.
Working late here, going to home to have brisket soup.
Tootles!