New coffee survey is a jolt

A recent poll done by Business Week found that 82% of coffee drinkers between the ages of 25 and 45 drink traditional supermarket coffee more than other kind, and 63% go to premium coffee houses to get their fix:

Buying coffee at premium coffee bars like Starbucks is popular with 63% of the coffee drinkers 25 to 45. This is a worry for the big food companies, such as Kraft, Procter & Gamble , and Sara Lee, who are seeing declining sales for their grand old brands like Maxwell House, Folgers, and Chase & Sanborn.

Sales of specialty coffees, now $10 billion today, are expected to grow 7% annually, while sales of traditional coffee brands slide downward. Maxwell House alone dropped $75 million in supermarket sales in the past two years, about one-fifth of its overall supermarket sales.

Some interesting stats there, I was surprised that there is still so much room for growth in the upscale market.

[disclaimer- TPC is a Starbuck's shareholder, though personally not a huge fan.]