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October 3, 2005
Absolutly chilling
(Photo: AP)
Don't you just hate it when your martini gets warm? Belly up to the Absolut Icebar, now open in London. But dress warmly, because the entire room, furniture and decorations are carved from ice:
"It's an experience rather than a traditional bar. We feel we're really offering something different," said Anette Eliasson, manager of market communications for V&S Absolut Spirits vodka company, which is opening the bar with partner company Icehotel.
For 22 dollars, you get a frosty reception, a cape, and a chance to freeze your butt off for 45 minutes in a room kept at 23 degrees below zero.
No plans have been announced for a Phoenix location yet. Man, I can just imagine walking in there when it's 115º outside. Talk about brain freeze...
Posted by The Pragmatic Chef at October 3, 2005 8:20 AM
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