Wow, 40 years of 'Brain Freeze®'. It's an interesting story of a broken soda fountain becoming a happy accident. From the Slurpee® website:
When Omar Knedlik's soda machine broke at his drive-in hamburger restaurant, he began serving icy-cold bottled soft drinks from his freezer. Customers fell in love with the slushy drinks, sparking Knedlik to come up with the idea of creating soft-serve frozen drinks....
The Slurpee mark was created in May 1967 during a brainstorming session at 7-Eleven's in-house ad agency. While drinking the product through a straw, agency director Bob Stanford commented that it made a slurping sound. The Slurpee® drink phenomenon was born. For the past 32 years, Slurpee® drink has evolved from Fulla-Bulla to Fire Water to Shrek-a-licious. But no matter the flavor, it will always be The Coolest Drink on Earth™.
I don't get the 40 year thing, though. It was created in 1959 and was named in '67. What's up with a 40th birthday?
Read the whole story, especially if you've ever staggered around a 7-11 parking lot as a kid, with a frozen mouth and a cherry red tongue.
I have to say that Coke was my favorite flavor, though. How about you?
