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June 21, 2005

Grapefruit fountain of youth?

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Ladies, want to look six years older? Another study indicates slathering yourself with grapefruit may not make you look younger in your eyes, but us Ponce de Leon types love it:

A study of smells shows that the scent of grapefruit on women make them seem about six years younger to men. However, grapefruit fragrance on men does nothing for them.

The study by the Smell and Taste Institute in Chicago was conducted by Institute director Alan Hirsch. Hirsch smeared several middle-aged woman with broccoli, banana, spearmint leaves, and lavender but none of those scents made a difference to the men.

But the scent of grapefruit changed men's perceptions. Hirsch said that when male volunteers were asked to write down how old the woman with grapefruit odor was, the age was considerably less than reality.

This Hirsch guy sounds a bit kinky. That's a study, is it? I guess we've all done a few "studies" in our day...

Posted by The Pragmatic Chef at June 21, 2005 1:01 PM
Filed under: Holy Crap!

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