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June 23, 2005
Attack of the killer popsicle- Film at 11!
(Photo:AP)
RUN FOR YOUR LIVES!!!!
Okay, I'm exaggerating but a 25 foot tall, 35,000 pound popsicle built by Snapple as a promotional gimmick nearly collapsed as it was being erected in Central Park in NYC Tuesday. From the AP:
Snapple had been trying to promote a new line of frozen treats by setting a record for the world's largest ice pop, but called off the stunt before it was pulled fully upright by a construction crane. Officials said they were worried the thing would collapse in the 80-degree, first-day-of-summer heat."We planned for this. ... We just didn't expect for it to happen so fast," said Snapple spokeswoman Lauren Radcliffe. She said the company would offer to pay the city for the cleanup costs.
The giant ice pop was supposed to have been able to withstand the heat for some time, and organizers weren't sure why it didn't. It had been made in Edison, N.J., and hauled to New York by freezer truck in the morning.
"My theory is that it was a combination of the heat ... and it may not have been frozen all the way through," Radcliffe said.
I would think it unlikely that they would try it here in Phoenix...
Posted by The Pragmatic Chef at June 23, 2005 8:59 AM
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Holy Crap!