the pragmatic chef

Elephants dig Seoul food!

A Seoul restaurant owner has certainly made the best of a bad situation.

Six elephants escaped from a local zoo and when 3 of them crashed through the window of a restaurant owned by Keum Taek-hoon on April 20, completely trashing the place, eating whatever they could get their trunks on, Keum schrewdly realized the marketing potential. Using the insurance money, she changed the eatery to an elephant theme. Via Reuters:

Keum said patrons have been heading to her newly reopened restaurant out of curiosity and sales have doubled.

"What can I say about the elephants? Thank you for causing the trouble? Well, that just might be right," Keum said.

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