the pragmatic chef

Coors is Cooler

050525_coolbox.jpg
(Photo:PRN)

Coor's has introduced the "Cooler Box", an 18-pack of Coors or Coors Light plastic bottles in a plastic box that can be iced down by removing the top of the packaging.

I think this is a great idea but isn't Coors from Colorado via Molson's in Toronto? What in the world is a Pittsburgh company doing helping to shill Coors and not Iron City? Because if you could get IC cold enough, it might be drinkable.

Okay, maybe not. But I do like a cold Rolling Rock once in a while.

Blogging is thirsty work. What time is it, anyway?...

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